Sunday 8 April 2012

Poster Analysis

Martha Marcy May Marlene film poster

This is the promotional poster for the new release of Martha Marcy May Marlene.

I really like the use of layers in this image.  The image behind suggests that the character will be the person that the audience connects to due to her looking straight into the camera.  I like how the eye-contact suggests the importance of the character.  Because we do not have a main character in our film, we need to suggest the fact that all the audience will see are shapes and words made from lights.  In our poster we could place an image of the bokeh effect, or a screenshot from our film of, for example, the light that blurred into a person.  It is important that the image is strong from the film so that audiences are impressed by what they see on the poster so that they want to see more.  Our film relies on the bokeh effect.  Not many people know about this effect, so choosing the image is key to the success of our poster because we want to intrigue our audiences into finding out more about the techniques used.  

I find the layer on top of the image very intriguing.  Normally, the main character is within full focus.  However, the letter 'M' covers our character, suggesting that she has something to hide, or is afraid.  For example, the 'Pride and Prejudice poster shows Keira Knightly fully, and she is not covered our hidden by anything.


Because she is closer to the image we know that she is a confident, out-going character.  Although she is close to the camera, the character is hidden by another layer, which suggests she is vulnerable and isolated.  It also suggests she has a secret worth telling, which intrigues the audience, making them want to watch the film.

A simplistic colour scheme suggest purity and innocence.  The text used is also simple and clear.  This is important because the audience need to be able to read the text so they can find out information about the viewings of the film, etc.

When making our poster we need to recreate the theme and style of our film.  Our film is very slick and smooth, so the poster will need to be too.  From this poster I have learnt what layers can suggest and the importance of choosing a strong image from the film.  I have also learnt that sometimes using simplistic colours can be more eye-catching than using many bright colours, and using simple and clear text is better than using overly creative, funky text.  














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